Pathway
Communication
Marketing communications youth apprentices help plan and implement programs to generate interest in products or services.
Length of Apprenticeship: One year
Job Competencies
Youth apprentices must complete a total of 14 competencies. Thirteen must be from the list below. If necessary, employers can substitute 1 competency with another occupationally appropriate skill. That skill should be added to the competency list for assessment.
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Competencies
- Facilitate positive customer interactions
- Communicate the company's unique brand
- Carry out promotional activities
- Maintain technology security to protect customer information and company image
- Use promotional channels to communicate with target audiences
- Assist with advertising campaigns
- Review promotional collateral
- Use information technology tools for marketing communications
- Use metrics to modify marketing communication efforts
- Assist with media planning and placement
- Assist with public relations activities
- Collaborate on sales-promotion activities
- Prepare content for use in marketing communications
- Use social media to publish brand content
Related Instruction
Students must enroll in 1 High School Credit or 3 College Credits of related instruction each year they participate in the Youth Apprenticeship program.
Purpose of Related Instruction
The purpose of choosing a related instruction course is to ensure students are learning technical and academic skills that support the student's ability to perform their work tasks. This should be done concurrently with on-the-job training to make relevant connections between learning competencies and work.
Choosing Related Instruction
You will collaborate with your YA Coordinator and School Counselor to determine the most appropriate option for related instruction. A course within your high school directly related to the career pathway is ideal, especially if dual credits and/or hours related to a potential registered apprenticeship are offered.
If there is not a directly related course in your school district, related instruction in the same career cluster is also acceptable.
If there is not a course within that career cluster in your school district, you may request to register for a college course through the Start College Now program with a local technical college, Early College Credit from a local university, or from an alternative provider such as Destinations Career Academy.
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- Marketing
- Principles of Marketing
- Social Media Marketing
- Project Management
- Sports and Entertainment Marketing
- Customer Service/Business Communications
- Entrepreneurship
- Intro to Business
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- Marketing
- Principles of Marketing
- Social Media Marketing
- Project Management
- Sports and Entertainment Marketing
- Customer Service/Business Communications
- Entrepreneurship
- Intro to Business
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- Microsoft Office
- Accounting
- Intro to Business
- Business Concepts
- Accounting
- Consumer Behavior
- Intro to Entrepreneurship
Post Secondary
There are numerous opportunities to continue your education after completing the Youth Apprenticeship program.
Registered Apprenticeships
Registered Apprenticeships in the Marketing Pathways are not currently available.