Pathway
Marketing Research/Competitive Intelligence
Marketing research youth apprentices study market conditions to examine potential sales of a product or service.
Length of Apprenticeship: One year (Prerequisite Marketing, Communications, Merchandising or Professional Sales)
Job Competencies
Youth apprentices must complete a total of 11 competencies. Ten must be from the list below. If necessary, employers can substitute 1 competency with another occupationally appropriate skill. That skill should be added to the competency list for assessment.
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Competencies
- Facilitate positive customer interactions
- Communicate the company's unique brand
- Monitor competitor activities
- Explore the need for marketing research
- Assist to setup a market research study
- Gather secondary data
- Participate in primary data-collection
- Process research results
- Analyze data using statistical software
- Report research findings with others
- Reflect on research results for potential process improvements
Related Instruction
Students must enroll in 1 High School Credit or 3 College Credits of related instruction each year they participate in the Youth Apprenticeship program.
Purpose of Related Instruction
The purpose of choosing a related instruction course is to ensure students are learning technical and academic skills that support the student's ability to perform their work tasks. This should be done concurrently with on-the-job training to make relevant connections between learning competencies and work.
Choosing Related Instruction
You will collaborate with your YA Coordinator and School Counselor to determine the most appropriate option for related instruction. A course within your high school directly related to the career pathway is ideal, especially if dual credits and/or hours related to a potential registered apprenticeship are offered.
If there is not a directly related course in your school district, related instruction in the same career cluster is also acceptable.
If there is not a course within that career cluster in your school district, you may request to register for a college course through the Start College Now program with a local technical college, Early College Credit from a local university, or from an alternative provider such as Destinations Career Academy.
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- Marketing
- Principles of Marketing
- Social Media Marketing
- Project Management
- Sports and Entertainment Marketing
- Customer Service/Business Communications
- Entrepreneurship
- Intro to Business
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- Marketing
- Principles of Marketing
- Social Media Marketing
- Project Management
- Sports and Entertainment Marketing
- Customer Service/Business Communications
- Entrepreneurship
- Intro to Business
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- Microsoft Office
- Accounting
- Intro to Business
- Business Concepts
- Accounting
- Consumer Behavior
- Intro to Entrepreneurship
Post Secondary
There are numerous opportunities to continue your education after completing the Youth Apprenticeship program.
Registered Apprenticeships
Registered Apprenticeships in the Marketing Pathways are not currently available.